Macheads, the Movie

I've used a Mac for about three years. I switched from PCs mainly because of the iPod, a hypothetical gadget come to life, a toy that I'd had wet dreams over about since I was about 8 years old. The Mac family of lifestyle/productivity tools are cool toys; they also attract an unlikely, unwieldy community of smug 'uns too.

It wasn't always thus, mind. For a long while, Apple Computers were kept afloat mainly by the devotion of dedicated tech-heads who actually cared about what went on inside a computer, rather than what it looked like or the assumptions one could make by association...

Apple computers thrived on this community - until they discovered that there were better profit margins in nice gizmos like the iPod, the iPhone and the soon-to-revolutionise-the-world-iTablet. So they dropped the word 'computer' from their corporate name and ditched the weirdos whom had kept the flame burning...

Filmmakers Kobi and Ron Shely made a interesting documentary about the story of the cult of Mac, MacHeads, a year ago. It premiered at Mac Expo last January, and has broadly speaking been reviewed quite warmly. I quite enjoyed it too. (Full disclosure - The Brothers Shely are related to Mrs Goy).

It's surprisingly sensitive - it would have been very easy to turn the film into a freak show -underpinned by a serious consideration of Apple's corporate strategy. Anyway, MacHeads is on at the Cinematheque in Tel Aviv this Tuesday at 10. Worth a peek. Here's the trailer.

ps - my hard drive died on me three weeks ago. Nonetheless, I still love my (newly refurbished) Mac. The whole Windows Vista argument had passed me by until I tried to use Mrs Goy's PC...